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CHICAGO - Chicago-based Killerspin, the world's leading producer of highly designed table tennis equipment and experiences, has named technology and marketing entrepreneur Zora Senat as President.

Senat, 31, spent over six years at the Chicago-based data company Exact Data, starting as its first marketing employee in 2011. There she quickly ascended to Vice President of Marketing and Operations, then CMO, and finally to President as the first woman to lead the company since its founding in 2001.

In her rise to executive leadership, Senat focused primarily on implementing marketing technology with the purpose of lowering client acquisition costs and improving returns on advertising spend. She also designed and implemented proprietary Web applications and CRM customizations to scale the business operations.

After leaving Exact Data in 2017, Zora founded eValuate, a database marketing consultancy based in Chicago. Zora holds a Bachelor's Degree in Communication from Northwestern University and is an MBA candidate at the University of Chicago.

In 2017, Senat won a "Moxie Award" for the category "Women In Tech" from Built in Chicago, a technology employment company.

Killerspin features UnPlugNPlay As a Service, which provides your team with custom solutions that includes the company's premium tables, paddles, balls and continuing education. Killerspin also provides a branded self-service engagement app that allows your team to find a friend to play with and to schedule a company event. The company's Web site is www.killerspin.com.

Killerspin is the operator of the table tennis club Killerspin House, www.killerspinhouse.com, at 140 S. Clark Street in downtown Chicago. Last year, Killerspin House hosted Chinese Table Tennis World Champions to celebrate the 45th Anniversary of Ping Pong Diplomacy. The event was in collaboration with the Consulate General of the People's Republic of China in Chicago. 

This piece was originally posted on the Chicago Tribune. You can find the article here.